Europe is too big
The Hamburg-based carrier Hapag-Lloyd decided to make two regions out of its current region Europe, coming up to a total of six regions. The new region South Europe, which will have its headquarters in the Italian port city of Genoa, aims to bolster Hapag-Lloyd’s competitive position in the Mediterranean region. It will include the areas Italy, Iberia, Turkey, Egypt and Med Agents, which manages the company’s 15 agents in the region.
The new head and senior managing director of region South Europe will be Juan Pablo Richards, who previously oversaw business operations in the Brazil area. At the same time, region North Europe will focus on customers in Germany & Central Europe, Benelux, UK & Ireland, France and the rest of Northern Europe.
Michael Pradel, senior managing director of region North Europe, will be in charge. “An essential part of our strategy 2023 is to further develop our organisation and ensure our proximity to markets and customers,” commented CEO Rolf Habben Jansen.(fd)