United now long-term partner of LA Memorial Coliseum
Whilst the sporting world has its eyes turned on South Korea where the Winter Olympics are opening today (9 February), United Airlines and the University of Southern California have announced a naming right agreement to help sustain and renovate the Los Angeles Memorial Coliseum, one of the sports world’s most beloved historical landmarks.
Under the 16 year agreement, the venue will officially become the "United Airlines Memorial Coliseum". The Coliseum will be rechristened in 2019 just after the USD 270 million renovation is completed.
source While honouring the Coliseum’s architectural integrity, renovations and repairs will enhance the venerable stadium in time for its centennial (2023). The only venue in the world to have hosted two Olympiads (1932 and 1984) will also play a major role in the 2028 Summer Olympics. (ah)