Volvo Group to restructure its marketing efforts
The Volvo Group has decided to expand the footprint of its two brands Renault Trucks and Volvo Trucks in Europe. For this purpose, the company will create separate market units (importers) for both brands across Europe as from 1 January 2020.
Until now, the brands were marketed jointly in most European markets. In Switzerland, Renault Trucks and Volvo Trucks will be organised as independent brand offices as from 2020.
Tarcis Berberat will lead the Renault Trucks region AdriAlps as managing director. The headquarters of the region AdriAlps will be in Switzerland, with Austria and the Adriatic region also included this hub. (ben)