13-14/2015 France, its fairs, its models
France is fascinating – and France is polarised. The political extremes that are in the thick of the action in the time between the two rounds of local elections are analysed by my colleague Jutta Iten on page 27.
I’d first like to turn to one end of the spectrum; to the most important unimportant thing in the world; to football. Sweden’s Zlatan «Ibra» Ibrahimovic is one of the biggest international stars in the sport, and he has been playing for Paris Saint-Germain, a big club from the France’s biggest city, for the past three seasons. He has given the top French football division a bit of the glory that the Messis and Ronaldos of this world otherwise supply. But now he has put his foot in it by saying – after a defeat which he blamed on the referee (nothing new there then) – that France is a «sh...t place» that does not even deserve to be home to his club. He soon backtracked, of course, but his Mr 15% (aka his agent) added another tale to the legend of the primadonna in the daily sportspaper «L’Équipe», saying that Ibra feels he is «too handsome for headers» and only attempts headers so rarely because he is afraid of damaging his head.
That brings us to beauty at the other end of the broad French spectrum – fashion. When the Paris Fashion Week took place early in March the often anorexic behaviour of the models gracing the catwalks became the centre of a public discussion which saw the national assembly discussing a draft law that focuses on overly skinny models and calls for fines or imprisonment for their employers. This step has already been taken by other leading nations in the multi-million euro fashion industry, such as Spain and Italy. These two stories are both important because they underline the fact that models and football stars are crucial role models. The French health ministry has estimated that nine out of ten of the 30–40,000 anorexics in the country are minors.
I don’t think this means that the lean years are over yet, however, least of all in the French logistics world. We took a look around the Hexagon to get an insight into the state of the logistics nation, and are now looking forward to meeting you in Paris during the Semaine Internationale du Transport et de la Logistique (Sitl, 31 March to 2 April).
Come and meet us at stand U56!
Head of airfreight