Pet supplies retailer partners with Shippeo
The Fressnapf Group, one of Europe’s largest pet supplies retailers (EUR 2.3 billion turnover in FY 2019), has partnered with Shippeo, a European leader in real-time transportation visibility solutions, as part of the company’s ongoing digital transformation project.
Now in its 30th year, the company stocks more than 10,000 products available online and in over 1,650 Fressnapf and Maxi Zoo stores in eleven European countries.
Shippeo’s predictive visibility platform allows its client to gain an end-to-end view of stock transit from North America, China and Europe to its five distribution centres in Germany, tracking via deep sea to Rotterdam port, via barge to Duisport and then via road, all in real-time. The solution helps to make the supply chains of key product portfolios more secure and resilient. (ah)