Lemon Queen to drive eco-communication in Munich
At Air Cargo Europe 2025, which is on from today, 2 June, until Thursday, Lemon Queen is showcasing its 'Lemon Green' programme, promoting measurable, sustainable communication.
The agency designed eco-responsible booths for clients including the ECS Group, CMA CGM Air Cargo and Liège airport, using reusable materials, recycled structures, LED lighting and zero-waste logistics. In partnership with a reuse NGO, booth components will later be redirected into social and artistic projects.
Through its 'No Goodies' project Lemon Queen encourages meaningful engagement over promotional items. Liège airport, for example, linked each photo booth snapshot to a donation. The agency also offered free PR support to firms taking verifiable climate action. (ah)