Liverpool FC and UPS partnership kicks off
Liverpool Football Club and UPS have announced a multi-year partnership, with UPS becoming the Reds' first official global logistics and shipping partner.
The partners will work together to expand the global distribution of Liverpool FC's retail and e-commerce operations. UPS will leverage the football club's e-commerce and retail channels to make distribution more efficient.
With millions of small business owners from around the world cheering on Liverpool FC, the partnership will also allow UPS to connect with its global customer base in a new way.
"We're proud to be the official logistics sponsor of Liverpool Football Club," said Kevin Warren, chief marketing and customer experience officer at UPS. "We're ready to bring team spirit and pride to LFC fans wherever they are in the world."(mk)