Mast launches industry-first neutral airfreight platform
Mast Ltd, incubated by MOL Incubation Bridge, has launched "Umbrair", the industry's first neutral, equitable trading platform for spot air cargo.
Aiming to accelerate digital transformation since 2022, Umbrair streamlines complex order processes between shippers and forwarders, enabling complete online transactions from initial contact to agreement. The platform addresses the industry's need for agility amidst geopolitical uncertainties and supply chain restructuring, replacing traditional reliance on calls and emails with a centralised digital environment that improves speed, transparency and operational efficiency. It promotes seamless, standardised communication, reducing friction and increasing reliability while supporting existing workflows and human judgement.
Umbrair's intuitive design fosters industry-wide adoption by simplifying transaction management within a shared framework. It enhances accuracy and speed across logistics, offering benefits to shippers and forwarders by enabling stress-free bookings and efficient order processing. The platform embodies the MOL Group's “Blue Action 2035” vision for digital and sustainable logistics, aiming to improve supply chain transparency and efficiency. Continuous collaboration with stakeholders will support ongoing system upgrades, driving the future of fast, reliable, and digitally integrated international air cargo logistics.