Messi knighted as logistics ambassador
Indonesia-based global logistics provider J&T Express has chosen football star Lionel Messi as its first international brand ambassador.
As part of his partnership with J&T Express, Messi will showcase J&T Express' prominence not only as a logistics provider, but also as a supplier of all-inclusive e-commerce services at all touch points in the supply chain.
Founded in 2015, J&T Express' network spans thirteen countries, including Indonesia, Vietnam, Malaysia, the Philippines, Thailand, Cambodia, Singapore, China, Saudi Arabia, UAE, Mexico, Brazil, and Egypt.
The company won the title of Indonesia's 8th unicorn in 2019. Messi's engagement with J&T Express is a prelude to a series of social media and marketing campaigns themed #JTBetterTogether that J&T Express is planning to launch to mark the festive season and the New Year. (sh)