• Photo: Rude Boy

17.05.2024 By: Mantra Kumar

Artikel Nummer: 49627

Rude Boy gets a ride home

Rude Boy has named XPO Logistics as its global forwarding partner and entrusted it with the transport of its iconic party bus to the Caribbean. The company expanded its ready-to-drink products to the UK in 2020, where XPO started to support its import operations from Trinidad. By becoming Rude Boy’s forwarding partner, XPO is now also taking over sea freight, customs clearance, transport, and pallet storage.


The beverage company’s marketing strategy in the UK involved a party bus which attended several festivals and events to sell its products there. This bus has now been transported from London to Suriname, where it arrived on 6 May.


“We feel confident that XPO is the best partner to ride the Rude Boy bus home to the Caribbean, and we truly appreciate their first-class service. We look forward to continuing our partnership in 2024,” says Daniel Reid, head of operations, Rude Boy Drinks. (mk)




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